What a slippery slop this can be….
Mail Chimp, Constant Contact, customized email lists created in Outlook or Gmail…..there is no 1 great solution. Mailing too much information will desensitize your client base and shut them off, not emailing enough will not keep you, your product or service “Top of Mind”.
You end up with list after list with not much to show for it. Then comes the analytics: click through rates, open rates and the like. What does it mean to you and your business and how can it help you close more sales?
So what is the right answer?
We need just a few more data points:
What is your goal?
Who is you audience?
What is your call to action?
If we can determine clear and deliberate answers to the above questions, then by all means we can create an appropriate email marketing solution for your organization. We can drive traffic to your site, calls to your phone and help build your business or organization.